eBillme Launches eCommerce Option

About 72 million potential eCommerce shoppers don't have a credit card, according to eBillme.com, which is trying to capitalize on this demographic by offering them the option to pay for their online purchases in cash.

Through the site’s “walk-in” payment option consumers can purchase items online from 840 different eCommerce sites, then pay for their purchases in cash at one of Ebillme’s payment locations. Once payment is confirmed, the merchant is notified, and the product is sent.

Sears.com, Kmart.com, and Kenmore.com are recent additions to the eBillme family.

If this service catches on, more online retailers may have to rethink the types of payment options that they offer their customers, and expand these options accordingly.

While paying in cash for online purchases may allow customers to take advantage of special online deals, critics also point out that it may also be time-consuming and confusing for some “cash only” customers who are, according to eBillme CEO Marwan Forzley, primarily seniors or recent immigrants without access to banking.