Escalate Retail Offers Web Services Manager

Escalate Retail, a leading provider of multichannel commerce solutions, has announced that the latest release of its Blue Martini Commerce Suite includes a new Web Services Manager (WSM) layer to simplify and streamline integration across channels.

The Blue Martini Suite includes Commerce, Contact Center, Order Management and Clienteling functionality and gives Escalate customers the ability to quickly and easily expose all of the business logic contained within their Commerce platform to any device, using any technology, from kiosks, mobile, and POS to digital signage, social networks, or external sites.

Because it is standards-based, WSM automates the creation of new services in a matter of minutes, significantly lowering development and maintenance costs. With tools readily available through WSM, services are 70 percent faster to build, and all services are held in one common place across any touch point or channel.

“With the addition of WSM in the latest release of our Commerce platform, the cost of integrating systems and achieving All-Channel Commerce is much lower for our customers,” said Mike Julson, CTO, Escalate. “Not only can retailers decrease their costs, but the ability to quickly open up new channels and touch points will help drive additional sales by giving their customers even more ways to shop with their brand.”