Saturday, February 12, 2011

Mobile Retail Masterclass

The Mobile Retail Masterclass, March 15 in London, organized by Mobile Marketing magazine and mobile events firm Camerjam, will offer executives from the retail industry the opportunity to learn about mobile, connect with leading experts, and develop mobile strategies, all during the course of the morning event.

Specialist solution providers will explain how to build a mobile website or mobile-optimised version of an existing website; create mobile apps; use mobile coupons and advertising, including location-based advertising, to drive footfall; and how to take mobile payments.

Each system vendor will present an overview of their area of expertise before moving ro a round-table format where attendees will have an opportunity to ask each specialist more detailed questions. The event is free for retailers.

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