ECMOD 2011 A Success

The revamped, reinvigorated ECMOD Direct Commerce Conference -- a London-based conference for "Every Channel: Maximised, Optimised, Delivered!" -- debuted on 30 Nov. in its new location at the Business Design Centre in Islington and was a huge success.

I spoke at the show on "Stop The Systems Insanity: Top 10 Mistakes in Acquiring and Managing Busines-Critical Solutions," and "Making Mobile Work for Multichannel." Attendance was better at these presentations than at any time in the last ten years! If you would like a copy of either or both presentations, please email me at ernie@schell.com.

Exhibitors uniformly reported good traffic both for quality and quantity. A partner show, Data-Driven Business Week, took place simultaneously in this very spacious venue. 

So we are already looking forward to next year's show -- at the Business Design Centre again -- 27-29 November, 2012.